Metaproof Fashion

Discover how emerging technologies like AI, Web3, and VR are transforming the fashion industry. One email per week.

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EU’s Digital Product Passport explained

Shein vs AI-based counterfeiting charges, Casio’s metaverse trademark filings, new phygital releases this week

3 months ago

Vans World’s 100M players on Roblox

AI innovations for ecommerce platforms, Blackpink’s metaverse debut, new phygital shoe drops

4 months ago

Coach-Versace mega merger’s blockchain impact

Adidas Superstar in the metaverse, MUAs’ concerns on AI, new fashion and beauty drops

4 months ago

Virtual try-on of Nike kicks

Hurley surfs bigger waves in the metaverse, Copenhagen Fashion Week gets gamified, AI tech fights fashion counterfeits

4 months ago

Queer Barbies for inclusive digital fashion

Prada’s luxe-meets-phygital makeup line, Lacoste’s summer virtual store, Mntge Patchwork and other fresh drops

4 months ago

Parsons, fashion schools integrate AI

Puma x Jay-Z’s Roc Nation digital sneakers, Clueless on Roblox and other digital fashion drops, Microsoft Teams makeup plus more in digital beauty

4 months ago

Valentino-clad Meta avatars

Ubisoft’s haptic feedback shirt, Urban Outfitters parent brand’s digital transformation, fashion brands’ recent web3 moments

5 months ago

62-year-old Claire’s in the metaverse

Fashion brands on Threads, South Korean telecom’s virtual fashion bid, beauty in the metaverse this week

5 months ago

Lacoste gamifies fashion

Dior’s B33 sneakers on Ethereum, Diablo IV apparel launch, Zepeto and Burberry on this week’s metaverse roundup

5 months ago

Syky’s digital fashion incubator

Hermes' new MetaBirkins win, Givenchy’s Pride Month in the metaverse, fashion game DREST’s cool $19M funding

5 months ago

Fashion meets Fortnite

Adidas Originals x FEWOCiOUS, standout digital drops, the latest in digital fashion tech

6 months ago

50% of retail will use AR

Metaverse Beauty Week set in full gear, fresh web3 drops from Adidas and Puma, British Fashion Council calls for web3 embrace

6 months ago

Vision Pro headset in fashion

Louis Vuitton’s iconic trunks now $41K NFTs, Swarovski glitters in the metaverse, new drops from CULT&RAIN, The Fabricant, and more

6 months ago

Nike’s site-crashing .SWOOSH sneaker release

Prada and Gucci digital collections, Laneige’s K-beauty virtual store, plus more metaverse fashion stories this week

6 months ago

AI boosts Ebay’s fashion category

HAPE’s acquisition, Barbie in digital GAP and Forever 21 worlds, The Fabricant’s new fashion metaverse

7 months ago

Epic Games tries on fashion

Virtual makeup try-on and AI tools from beauty giants, Parsons x Roblox, retailers’ exodus to the metaverse

7 months ago

Adidas integrates web3 into app

Lebron rocks RTFKT courtside, a new digital fashion incubator, Snapchat’s new AR mirror

7 months ago

Alo Yoga says namaste to the metaverse

Balmain brings Unicorn sneakers to web3, while NFT Paris mulls over future of fashion

9 months ago

ChatGPT and AI shake things up on fashion runways

Lacoste file metaverse trademarks plus more top stories

9 months ago

How the metaverse is taking over this year’s NYFW

Puma’s web3 expansion, plus an upcoming Doodles x Louis Vuitton collab

10 months ago

What the Hermes-Metabirkins tussle teaches us

‘Parisland’ in The Sandbox, Astraverse’s Black-led metaverse startup, plus more top stories

10 months ago

👗 Ready Player Me’s AI avatar creator gets you fashionably dressed 👗

Pinko’s 1st metaverse store, Lucy the virtual model for Vivienne Westwood, plus more top stories

Metaproof Team10 months ago

AR in action: Famous landmarks dotted with LV x Yayoi Kusama’s iconic dots

Bloomingdale’s web3 collection, metaverse fashion storefront Emperia, plus more top stories

Metaproof Team10 months ago

Saint Laurent applies for NFT & metaverse trademarks: Signals luxury fashion’s deeper dive into space?

Calvin Klein gamifies retail, Buxom Cosmetics enter the metaverse, plus more top stories

Metaproof Teama year ago

Shot entirely using AI, Valentino’s Essential line shatters male stereotypes

DressX and Dundas collab, NYX’s GORJS collective for makeup, plus more top stories

Metaproof Teama year ago